Wednesday 8th October 2025 and Canvas House stopped being a blank canvas and started being a race track. Alive Agency and Huda Beauty came to us with a vision for the Melbourne launch of the new Duo Easy Bake, inspired by the grand scale event Huda was delivering in Dubai. Our job was to take that same sense of fun and translate it for an intimate Melbourne warehouse, and for weeks we met with both teams, refining every detail until the brief was locked and loaded.

The concept they loved was the power of two. Guests arrived as duos, Melbourne’s influencers paired up and ready to compete, because what better way to launch Duo Easy Bake than an entire event built around it.We designed the race track ourselves, mapping exactly how it would flow through the space, then brought it to life as a printed decal snaking across the floor in huda’s pink and peach palette, complete with a start line, a finish line and checkered moments at every turn.

The Duo Games were officially on.Then came the games, and this is where the Dubai event was our guide. It showed us the level of fun they were chasing, and our job was to engineer that fun so every challenge was genuinely achievable within the space. Each one was created, tested and built to work, because a game that looks great but frustrates your guests is a game that never makes the feed.

The build was full scale. Custom walls constructed, painted and skinned to carry the Huda Beauty branding, the Duo Games archway welcoming every pairing, makeup stations glowing with the new launch at centre stage, and a Pics & Cream bar keeping the energy sweet between challenges.

Even the basketball arcade game got the full treatment, skinned in a matching decal so every element of the room spoke the same brand language. Nothing was left default. That is the detail we live for. A blank canvas venue gives you nothing to fight against and everything to play with, and we played.Weekly collaboration, obsessive finishing touches and a room engineered to be camera ready from every single angle, because an influencer launch lives or dies on the content it produces. Huda Beauty and Alive Agency, thank you for trusting us with your Australian launch.

The Duo Easy Bake has officially crossed the finish line down under, the trophies were lifted, the content was fire, and if that room was anything to go by, this launch is going to sell faster than a green light getaway. Lights out and away we go.