Spring Carnival Activation
Leftbank x GH MUMM
CHAMPAGNE, COLOUR AND CARNIVAL CHAOS, THE MUMM WAY.
THE VENUE
Leftbank
THE CLIENT
Leftbank x GH MUMM
THE FEELS
Inspired by the colour, glamour and unapologetic joy of a Melbourne spring carnival.
THE TEAM
Some partnerships just make sense. GH MUMM, the champagne of winners, joining forces with Left Bank on the river for a spring carnival activation built around colour, laughter and watching the races in style. Our job was to bottle that feeling and splash it all over the venue.
Sabre drawn, cork popped, challenge accepted.We dressed the space in a riot of MUMM red and carnival glamour. Lush floral moments in roses, anthuriums and dried palms climbed gold frames and framed the iconic red ribbon of the brand, while vintage Cordon Rouge posters nodded to nearly two centuries of champagne heritage. Every corner was a photo moment and every photo moment was dripping in crimson.
The tables kept the party going. Fresh florals in punchy pinks, deep reds and soft blush sat alongside pours of MUMM Grand Cordon and Cordon Rouge, gold pendant lights glowing overhead while the city sparkled beyond the glass. Effortless, elegant, and never once taking itself too seriously.
And then came the theatre. A sabrage moment sent champagne flying across the room, guests cheered, sequins shimmered, and the races rolled on the screens as fascinators bobbed and glasses clinked from the first jump to the last. This was not watching the races.
This was living them.That is what an activation should feel like. Brand, colour and celebration rolled into one unforgettable afternoon. GH MUMM brought the champagne, Left Bank brought the view, and we brought the energy to match. Spring carnival, consider yourself served.