Christmas Activation
Solution Entertainment
HIGHPOINT’S CHRISTMAS ACTIVATION: SANTA FLEW IN AND THE WHOLE CENTRE FELT THE MAGIC.
THE VENUE
Highpoint Shopping Centre
THE CLIENT
Solution Entertainment
THE FEELS
Inspired by the wide eyed wonder of christmas eve and the electric joy of a crowd of kids losing their minds in the best way.
THE TEAM
Friday 7th November 2025 and Highpoint Shopping Centre switched on silly season in the most spectacular way. Solution Entertainment delivered Highpoint’s Christmas activation in full, an evening of food, entertainment, games and one very special guest, and we were thrilled to be asked to design two of the night’s hero pieces.
When a production team this good calls, you bring your A game and then some.Our first piece was the stage backdrop skin, and what a centrepiece it became. A rich teal winter wonderland scattered with copper baubles, candy canes and a bold Merry Christmas Highpoint greeting, glowing behind every performance of the night. It gave the whole activation its visual heart, that sweet spot between classic christmas and big city production values, and it looked phenomenal on camera.
Then the programme kicked in and the crowd, darling, the crowd. Little faces pressed up against the barriers as dancers took the stage, characters rolled through and the Smurfs had the entire lawn bouncing. Every act played out against our backdrop, which is exactly where you want your work living, at the centre of a few hundred kids hyped on christmas and fairy floss.
Our second piece kept the energy bubbling between shows. Pin The Nose On Rudolph, designed and provided by the studio, oversized and absolutely irresistible, with the queue running all evening. Because a great activation is not just a show you watch, it is a world you wander through, and a game this charming turns waiting time into play time.
Then came the big man himself. Santa made his grand entrance in the most theatrical way possible, descending over the crowd in a flurry of snow, arms out, kids screaming with joy, phones held high. With the stage set behind him, the whole moment framed up beautifully, and that entrance alone was worth the price of admission, and admission was free.
Solution Entertainment, thank you for having us along for the ride. From backdrop skin to reindeer game, our two contributions sat right at the heart of a night of pure joy, and if the faces in that crowd were anything to go by, Highpoint just delivered a few hundred kids their core christmas memory. Bag it, tag it, holiday it, done.