Alive Agency took over Melbourne Showgrounds for Motors and Masterpieces, the vintage car show where the vehicles weren’t the only works of art on display. The brief was beautiful in its simplicity: design custom photo moments grouped by car zone, so inviting and playful that the public couldn’t help but step in, pose up and share. Challenge accepted.

The British zone went full heritage: a classic red telephone box dripping in roses and union jack pride, framing the cars like a London street scene in full bloom. Over in the Italian corner, it was pure riviera romance, with a beloved vintage fiat surrounded by Mediterranean tiles, fresh oranges and golden sunset umbrellas, like it had parked up in a sicilian market square.

Then the USA west coast zone flipped the mood entirely: pastel pink chrome, retro surfboards and palm-filled sunshine energy, an endless californian summer you could stand inside of. Every zone was built to be stepped into, not just admired, with playful elements and creative brand placements that turned visitors into the picture. People didn’t photograph the cars and walk on. They lingered, they posed and they made a moment of it.

That’s what we do best: build the world an event deserves to live in. Alive Agency brought the cars and the crowd, Melbourne Showgrounds gave us the canvas, and we turned four zones into four countries’ worth of colour, charm and pure photo-worthy theatre. Motors and Masterpieces, you gorgeous thing. We’ll see you on the ‘gram.